In this post I’ll cover why consistency is important when it comes to content marketing. I’ll also share the four steps to help you to be consistent. If you stick around to the end I’ll share with you the one thing that you need to do to make sure that creating consistent content doesn’t eat up all of your time.
I’m Amy and I help service based business owners to plan out their search based content and come up with a plan to repurpose to social media. If content marketing is something you are keen to do then make sure to subscribe for weekly videos.
Let’s get to the 4 steps to create consistent content.
There are a couple of reasons why consistency is important in content marketing.
1: If you show up consistently (at the same time each Wednesday for example) people will trust that you are someone they can rely on. This is super important for building the kind of trust that is required for people to invest in your offers.
2: If you share a consistent message and talk about the same topics regularly, people will start to associate you with those topics. This helps you to build authority in your niche which is another important way of helping people to feel confident to invest in your offers.
Before we get on to keyword research we want to go back a step and think about who your ideal client is. What do you think they might be searching for? If you’re not clear on your ideal client you really want to think about that before you move on to your keyword research.
I use several tools for keyword research depending on what platform I’m targeting. For the sake of this post We’ll look at Google because that’s the main search engine that people use.
The tool that I use is called Keywords Everywhere. It is a paid tool but you pay in credits and you can purchase a ten dollar credit. That will last you as long as it takes you to use up all those credits. It’s easy to toggle on when you want to do your keyword research.
My biggest keyword research tip is, don’t just target general keywords. If for example, your niche is health and well-being – don’t target health and well-being as a keyword. It is far too general. You want to think about really specific questions that your ideal client is asking.
What is your niche? I don’t know much about health and wellness and that’s not my area so I’m going to use content marketing as an example.
There is no way I would rank for content marketing because I’m not a big brand. When I think about my niche, specifically it is content planning for service-based business owners. Taking that more specific niche, I can then go down more specific keyword research routes.
For example. What sort of businesses might a busy service based business owner run? The could be a coach. So I’ve got a video that’s about content marketing specifically for coaches. I’m much more likely to rank for that than I am for content marketing in general.
It’s a good idea to start with the term. You could either guess to begin with what or ask your ideal clients in facebook groups. Ask them what sort of things they need help with take those questions type them into google. Use keywords everywhere to find the actual terms that a decent quantity of people are searching for.
Keywords everywhere will tell you the volume of searches there are and they will also show you the competition. You want the lowest possible competition number so it’s as easy as possible to rank for that term. Combine that with as high a search volume as possible.
You’re not going to get the really high volume keywords because those are more competitive. There might be the odd one that’s an anomaly that you can target. Generally you are looking to balance the two aspects to find the best keyword phrases to target.
I like to use a digital content planner because it’s easier to change if things come up or if I need to move things around. It’s also best to plan content in line with your overall business strategy.
If I’m wanting to focus on selling a particular thing in February. For example, I’m focusing on selling my Instagram templates. I will focus on content to answer Instagram based questions on the lead-up to February. This means people are starting to come in who are interested in that topic so that they are in my world or on my email list by the time that it comes for me to launch my Instagram templates.
Once you have everything logged into your planner the next step is to plan when you’re actually going to record it. I batch record because it’s an awful faff to set up my camera and my light and clean the corner of my living room. Now I do it once before I record my videos and create a month of videos in one go.
Batching saves you time and you can knock out 4 or 5 videos in one go. That way, it’s done and dusted. Use your content planner and plug your content ideas into your actual project management tool or your paper planner under batching days.
Allocate a date to recording your content for that month (or writing your content for that month).
I recommend that when you are planning time to batch record your content you also plan time to batch edit and batch schedule your content. All of these jobs take more time than you think.
If you are outsourcing these tasks, delegate them in your project management tool so they don’t get forgotten about. The great thing about scheduling your content in a batch is you know that your content are publishing at a consistent time and day of the week. This becomes something that people expect and that helps you to build trust.
I promised a bonus so that creating content doesn’t just eat up all of your spare time in your business. Make sure that you don’t just set it and forget your core content. Whether it’s on YouTube or on your podcast remember to repurpose it to social media.
You can get so much more content out of your one core piece of content. Not only does it make things quicker but it helps with the consistency of message. Consistency isn’t just showing up regularly, it’s also about staying on message.
Of course you can throw in a behind the scenes and other posts to help people to get to know you as a person. BUT your core content should be the main guiding light of all the rest of your content. So use it and it will save you time.
If you want to get super organised and plan out the next 90 days of your content in as little as four hours you can swipe the framework that I use with my VIP clients. It’s called the 4 Rs framework and it will walk you through what to do hour by hour to get all your content planned for the next 90 days. You can swipe it here. CLICK HERE TO GRAB THE FRAMEWORK
My YouTube channel focuses on content planning and marketing tips for service based business owners. Helping you to grow your audience and also your income and impact. You can subscribe by clicking this link.