Hi there, so I’m guessing you’re here because you’re looking to move your business online and you’re a bit worried or scared about the technology. So, I’m gonna try to help simplify that for you today.
You can watch the video “I want to move my business online but I’m worried about the technology” or read the post.
We’re gonna keep it as simple as possible based on what it is that you need to do. Moving your business online can be really simple or really complex and anywhere on the scale in between.
It really depends on what it is you need to do and who you’re looking to target. You also need to consider if those people are already in your orbit,
So those are all things we’re going to look at just now. We’re also going to look at how you use that information to help you choose the tech that you need to use to get your business up and running online. So, let’s get started.
The first thing you want to do is you want to think about what it is you’re actually going to be offering online. How are you going to be earning your money?
These are all things that will influence what tech you need to get up and running.
For instance if you’re only going to be working with a few people one-on-one then your tech can be quite simple. All you really need is a way of taking payment and invoicing people and a way of delivering that one-on-one consulting or teaching. That is probably the most basic setup you can get.
If you’re at a further on stage where maybe you’re scaling your services. Maybe you’re teaching more groups or you have a lot more clients and you don’t really have the time to be invoicing them and chasing them up. You would be looking for a slightly more complex set up that manages and automates a lot of your client processes. This will save you time so you can get on with earning your money working with your clients.
If you’re looking at a product whether that’s physical or digital. Anything where you need to sell to many people. Then you’re probably looking at a website or using a third-party shopping platform to sell your goods.
As you can see it really does depend on what it is that you’re looking to do online.
The next thing to consider is how many people you want or need to work with.
As I already briefly mentioned you could be planning to work one-to-one or maybe offer group programs. Alternatively you’re looking to sell to many.
My question in the case of selling to many and group programs in some instances is: Do you already have that audience? Do you have a big social media following or do you need to build an audience from scratch?
If you don’t have an audience and need to sell to many people…
You really need to have a technology system in place that helps you to create content that brings those people in. That content can be hosted on your own website which I always recommend. But you don’t have to do that if you really really don’t want a website.
You can choose to share content on a platform like YouTube. What I tend to do is post my videos on youtube but I also post them on my blog. That’s so I’ve got my own home for them.
So you have all sorts of considerations that go into picking the correct technology for your needs and I want to help you to keep it simple.
To help you with these considerations I’m not going to leave you on your own. I have created a quiz that will help you figure out your best path. It’s just three quick questions (it won’t take you long). It will take you through the main considerations for your specific circumstances and then that will point you in the direction to the right places to get started.
I think it’s the best place to help you to get clear on how much tech you actually need. All three options keep it as simple as it needs to be because I hate overcomplicating things.
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