So, are you wondering, “how can I get my social media to fit my other marketing?”
This video will take you through some simple design tips that will make it much easier for you to tie in your social media graphics with all of your other marketing graphics.
It includes a demo of how I create my social media graphics.
If you don’t have your brand colours sorted, you can grab my brand framework here:
You can find the templates used in this video below:
The Design Online Show focuses on design tips for your online business.
Hi there, so in this video we’re going to be looking at how to get your social media graphics to match all of your other marketing materials.
Welcome to the design online show. Tools and design to save you time for your business online.
The first thing you need to think about when trying to get your social media graphics to tie in with the rest of your marketing materials. Is to think about whether you have your brand font and colours sorted.
If you don’t – don’t worry. I’ve got a framework that helps you to do that. It is to help you come up with your brand fonts and colours in relation to what it is you do. And in relation to your ideal clients, so it really helps to attract the right people.
I’ll leave a link to it in the description to the video.
You want to use the same colours across social media that you use on your website or on any printed materials. Anywhere that you show up on or offline you want to be using the same palette of colours.
You can use different elements from those colours to suit what you’re doing in that moment. Maybe sometimes you need a more muted colour and sometimes a brighter colour is needed. It’s a good idea to have a good selection of colours in your brand palette.
The same thing applies with fonts. You want to have a choice of maybe two or three fonts that you use consistently, When you’re using these fonts they’re recognisable alongside your brand colours. People will start to recognise you from your branding.
How do you actually pull off this consistency?
The easiest thing to do is to create some templates for social media. You can refer back to these each time you want to create a post. The tool that I like to use is Canva.
Canva is a free online design tool. There is a paid version which I actually use. I find it’s better to pay if you’re using it at all frequently.
You can buy or create templates in Canva. Then have it all set up with your brand fonts and colours already plugged in. Whenever you need a social media post you just go in and you change out the actual content.
So you might have a template for quotes and you change out the quote each week. You might have a template with space for an image and you change out the image depending on what your content is going to be about that week.
Templates makes it much quicker to create your social media content and it also means that it’s cohesive. It really does take you a lot less time.
So I’m going to jump into Canva now and show you around. I’ll show you how easy it is to customise a template for your brand so that it ties in with all the rest of your marketing.
Okay so this is the back end of Canva which is the tool I just mentioned. It’s great for design if you have no design experience. There are so many templates available to purchase online. Canva also comes with some free templates if I search for Instagram templates here.
You can get pages in various dimensions here (eg Instagram post) and you just select what kind of design asset is it is you’re looking to create.
Click on the one you want and when it loads up you should see there are some templates available to choose from Canva.
I find the templates in Canva aren’t the best and which is why i design my own. I will show you in a minute but these are the kind of instagram posts available in Canva.
The templates are in my brand colours. I adapted these from ones that I sell on my website. I’m going to show you in a second how you would go about changing these yourself and how easy it is to do. When you purchase the templates they look like this.
As you can see the colours are very different. This is the bright collection.
With the paid version of Canva you can actually set up your brand fonts and colours so that they’re right available at the top for you to select easily.
When you’re customising any templates within Canva you do that with this brand kit here. You import your logo and you add your brand colours here. It’s as simple as clicking the plus button and adding in the hex code for your brand colour.
If your fonts are available on Canva you just select them. You can upload your brand fonts as well. Just click ‘upload a font’ although one thing to note is this can only be done with the paid version. It’s about nine pounds a month so it’s well worth it if you’re gonna be needing a lot of design assets for your business.
I shall show you how easy it is to edit them to your brand colours.
If I click on this page, the page is yellow. You’ll see up here when I click on that yellow box it gives me the option to select a new colour. Here are my brand colours at the top. If you were using the free version, you would just insert your hex code in this search box to bring in your colour. You’d only have to do it once and then it would be available in your document colours.
So I’ll just select one of my brand colours to use for the background. Then I’ll change this blue out to pink. I’m also going to change my text font because this isn’t one of my brand fonts. I’m going to change it to Lato for now.
You may need to play around with the spacing depending on what font you use. If you do need to do that you do it with this tool here which is the letter spacing tool.
Now the template has been updated to my brand colours and you simply go through each templates and update them.
I recommend before you create a new post that you duplicate the page. Then create your post on the duplicate so you’ve always got a blank version available. This is because you might end up needing to mess around with the spacing of text etc when you’re creating your post.
It’s as easy as that to make them create branded posts and to match all the fonts and colours to your other marketing items.
I hope you found that useful and you can see how easy it is to keep your social media content branded so it ties in with all the rest of your marketing materials. Remember to subscribe for tools and design to save you time in your business online.