How can I create Instagram posts that will work well together on the grid?
How can I create Instagram posts that will work well together on the grid?
Are you wondering “how can I create Instagram posts that will work well together on the grid”?
This video will walk you through how to create a cohesive aesthetic for the Instagram grid. How to create graphics for you Instagram feed quickly and how to make sure your IGTV and reels content also tie in with your feed.
I’ll show you how I use Canva and Later to plan out my feed.
If you don’t have your brand colours sorted, you can grab my brand framework here:
You can find the templates used in this video below:
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Video Transcript
Do you want to know how to create instagram posts that will work well together on the grid? Stay tuned we’re covering that today.
Welcome to the design online show. Tools in design to save you time for your business online.
Consistent Colours
The first thing to consider is to make sure that you use consistent colours. If you’re a business then that means use your brand colours. You can swap them out and use different colours as a feature colour for different posts. It is the easiest way to keep a consistent look across your posts from the outset.
Plan
Next up, I recommend that you have a plan. If you have certain topics that you cover each week then you know what you need to create. Maybe you share quotes twice a week. You share tips once or twice a week and maybe you share photos of behind the scenes. Choose a few things that you rotate.
If you have say three templates that relate to each category you can then rotate those templates as well as those categories so it mixes up the way that your feed looks. It really helps you to keep a consistent look on your feed.
IGTV and reels
If you create anything like reels or Instagram TV I would recommend creating covers. Ensure that the covers feature all of the information that’s needed in the square area that shows up on your grid. That means none of the important information is going to be missed.
Covers are a great way to keep your feed consistent when you create IGTV and reels.
You can even create calls to action that match your cover for your reels. Using little animations to encourage people to take the action that you want.
Later
Use an app like later to preview how your feed looks. Maybe I’ve got too many pinks all in the same place. I want to see that before I actually schedule so I can swap out some of the colours. Upload your images to later and include your covers for IGTV to see what the general feed is going to look like.
Once you know it looks cohesive and you’re happy with how it’s looking you can schedule your posts.
Demo
I’ll just hop in quickly to Later and Canva to show you around and just show you quickly how things work.
Canva
So we’re in the back end of Canva. This is one of the sets of Canva templates that I sell on my website. These are not in my brand colours, this as the bright collection, there is a neutral collection as well.
Customising
I just want to show you how easy it is to change out to your brand fonts and colours. These are cohesive sets so that you don’t need to have brand colours and you can just use them straight out of the box.
I’m going to show you now how easy it is to customise them. I’m just going to click on this box here. You can change your colours by just entering a hex code in the search box up the top.
I’m going to select the pink. I’m going to change out this colour to one of my brand colours. I’m going to change this detail to the same brand colour. I don’t have this font Playfair Display as one of my brand fonts so I’m going to change it to Lato.
Right away the look has changed to fit my brand. You can then go on to do that with all the templates really quickly. Now you have a cohesive set for your brand.
Creating several versions
As mentioned earlier, if I take this first template as an example I can duplicate that page two times. Now I’m going to change out the background colour keeping the same layout on each page. Now you have a few different options to rotate.
You would then upload your own images to the templates. There are also templates for quotes and tips and selling your products or services. You have various categories that you can choose from.
Next step is to download the finished graphics to post on Instagram. Once you’ve downloaded them. You download them by clicking this download button and selecting jpeg or png. You upload them to later.
I’ve already uploaded some of my images here as you can see. This is the free version of later but it helps me to plan out my week.
Later
This quote graphic is the last graphic I shared. next up i want to share a reel so i’m going to click and drag the cover for my reel over here to the planning grid. I’ll have to post my reel manually because you can’t schedule reels in Later.
Next up i want to use this question graphic. I’m going to drag my question graphic over to the grid. Now I want to share this tip graphic so I want to find the cover graphic for the tip. Next up I want to share another quote and another question.
Looking at the grid layout, I’m not really liking the balance of this because of all these beige graphics grouped together. I’m going to play around with this a bit and change the order based on the look of the grid.
The other thing i could do is go in to the template and change the colours. But I’m not precious about the order because I don’t have set days for my posts.
I think that looks better with this dark graphic in the middle to break things up so I’m much happier with that. It really helps to preview your feed. Once you have your layout sorted you can add in your captions to schedule out your posts.
I like to schedule my posts to go out um manually and i’ll get a reminder from later on my phone. I’ll then post manually on instagram. With reels and IGTVs I will have emailed myself the cover and then I post manually on my phone.
I hope this helps to answer the question “How can I create Instagram posts that will work well together on the grid”
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