How can I use content repurposing to simplify my marketing on social media?
In the video below I’ll cover the 3 ways you can repurpose your core content to create your social media content. Plus, if you stick around to the end I’ll share two bonus tips to speed up your social media content creation process:
I’m Amy and I help female service based business owners to get started with search based content marketing. If starting a YouTube channel is something you are keen to do then make sure to subscribe for weekly videos.
Let’s get to to the 3 ways you can repurpose your core content on your social media channels.
The idea of teasing your content is that you leave your followers wanting more. It’s a bit like when you’re watching a Netflix show and you binge watch the next episode as well.
For example if you create a YouTube video at the time of editing duplicate your video and create a clip that’s under a minute long. You can share your clip on social media and point your social media followers in the direction of your youtube channel to see the full video.
It’s a great way of driving traffic to your Youtube channel but also creating some interesting content of value on your social media at the same time.
Different people like to consume content in different ways and not everyone will like to watch your video. What you can do is you can take the overview that you use to either record your youtube video or to record your podcast episode as your repurposing framework.
Using the main points from your content overview you can take that information and turn it into a carousel post or text post with bullet points on Facebook or LinkedIn for example.
Using a carousel post as an example (a carousel post is a post with several images where you scroll through all the images in the one post).
The first image would be your title detailing what your tip is about (the overview of what your video or podcast is about). The second image would be tip number one. Image two would be tip number two and so on. Your followers swipe through the images to see the tips. Your final image should include a call to action.
Your call to action can be as simple as “follow me” “save” or “share with other people” it doesn’t need to be a big call to action. The important thing is to make sure you include some kind of call to action. Think about what you want your followers to do and ask them to do it.
You can do the same sort of thing with reels on Instagram or you can create story posts on Instagram, LinkedIn or Facebook. Play around, you’ve got lots of different options depending on what your favourite social media platform is. The important point is to take that content and break it down in a different way.
Use your core content them as the basis for a question. Keep the question as simple as possible and and give options for the answer. This is because if you ask a complex question on social media people have to think. If they have to think about it, they probably won’t answer. Make it as easy as possible for your followers to answer.
For example. This post is on how to take your core piece of content and repurpose it on social media. Using this theme I could come up with a few different questions related to it.
I could ask “do you repurpose your content just now?” Or “if you were repurposing content what would be your social media channel of choice?” I could then list social media channels so my followers don’t need to think.
Keep the questions simple to encourage an easy answer.
As a side note, I’ve shared three ways you can use your core content to create social media posts. However, not all of your content in a week has to be about your core content. You can throw in a few quotes, testimonials and posts that usually do well for you on social media.
Don’t forget about your usual social posts but remember to use your core content too. You’re going to the effort of making it so you want to get the most out of it by sharing it everywhere.
I release my YouTube video on a Monday so I create a teaser clip on a Monday that I share on social media. This encourages people to click through to my YouTube channel at the time that I release my video. Those first 48 hours on YouTube are the most important in terms of getting views to increase my chances of showing up to other people in search.
On Tuesday I share a quote and on Wednesday I might share a tip broken down into a carousel. On Thursday I might ask a question that also relates to my core content and on Friday I might share a quote again or a call to action for my product.
If you create a schedule to follow each week it’s really easy to come up with your content because you know your core content already and you know the format that you need to create. Then you simply fill in a few gaps.
Using graphics templates in Canva for example is a huge time saver. My main repurposing platform is Instagram. I created a document in Canva with a month of templates that follows my schedule.
It’s in my brand colours and i just go in and I swap out the content based on my core content of the week. I use text placeholders and then insert my content for the week based on what my core content is. It takes me maybe five to ten minutes to create my week’s social media content. Then i just have to upload it to Instagram.
I keep my captions simple and the most time consuming part is researching hashtags. The great thing is, once you’ve done that a few times you can go back and pick them up from another post which really speeds up the process.
Then all you have to do is concentrate on engaging with people in real time.
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My YouTube channel focuses on content marketing tips for service based business owners. Helping you to grow your audience and also your income and impact. You can subscribe by clicking this link.