I’m so excited to share 4 content planning tools that will make your life easier. If you stick around until the end I’ll share with you how you can grab my 4 Rs Framework. It’s the framework that i use with my VIP clients to plan 90 days of content in 4 hours.
I’m Amy and I help service based business owners to plan out their search based content and come up with a plan to repurpose to social media. If content marketing is something you are keen to do then make sure to subscribe for weekly videos.
So to show you these tools I’m going to jump in and show you the screens so you will need to watch the video below.
Keywords Everywhere is a tool that I use to do keyword research on Google. I type in a search term based on a topic that I would like to cover. Keywords Everywhere then shares similar search terms on the topic along with the volume of searches and the competition for that term.
It is a paid product but you pay in credits rather than paying a monthly subscription. This means once you run out of credits you would top up your account with more. Credits start from $10.
TubeBuddy is a tool specific to YouTube and I wish there were similar tools available for other content platforms. Much like Keywords Everywhere, TubeBuddy helps you to look up keywords that are searched on YouTube.
There is a traffic light sliding scale to demonstrate how much a term is searched and how much competition there is.
If you are serious about growing on YouTube it is worth investing in the paid version which also shares how well you are likely to perform in search based on your specific channel performance.
You can test out the free version by installing the browser extension. You get 25 searches per day but you won’t get the weighted results specific to your channel. If you would like to find out more about TubeBuddy, you can do so here.
I use Google Sheets for all sorts. The main thing I use this tool for in relation to content planning is to keep a keyword bank.
I first started keeping keyword banks when I was a Pinterest manager. It’s useful to keep a document with all of the keywords that are worth aiming to rank for. I do the same for keywords that I search for to use on YouTube and on Google.
I like to note down the search volume and competition scores too so that I have a reminder of how competitive a keyword might be.
AirTable along with TubeBuddy is my favourite tool. Its like an all singing all dancing spreadsheet.
I love the versatility of this tool. I use this to create my content calendar for my search based content along with all my other marketing activities. This includes social media content planning and I also use it to plan my email marketing.
If you want to get super organised and plan out the next 90 days of your content in as little as four hours you can swipe the framework that I use with my VIP clients. It’s called the 4 Rs framework and it will walk you through what to do hour by hour to get all your content planned for the next 90 days. You can swipe it here. CLICK HERE TO GRAB THE FRAMEWORK
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