Creative product design processes can help you unlock your point of difference so you can talk about it publicly.

You may well already have a point of difference but you may be unaware of it. When you are aware of it, you can use it as a selling point in your sales and marketing content.

This is about understanding your ideal clients and what they want and need as well as knowing what others in your industry are doing.

The best way to do this is to do market research and there are lots of fun ways to do market research and you can choose ways that suit your personality.

Product development is the process you go through to develop a product that is desirable to your ideal customer.

For service businesses, this is about ensuring your offers are designed strategically to work for your business goals and your ideal clients.

Planning and tracking is super important. Whether its planning your offers, your sales or your marketing, planning and tracking ensures you get the most out of your time and you are taking actions that bring results.